Poland is the fastest growing eCommerce market in the EU, with the average eCommerce growth 25% year-on-year. Because of the rapid growth, stable economy and strategic geaographic location, many western companies seek to expand their e-businesses to the Polish market. Auchan and E.Leclerc or the UK-based Tesco have recently enabled Polish customers to buy their products online. German established companies, such as Trusted Shops or Sofort Banking have already entered Polish eCommerce market, followed by popular e-shops: West Wing, Zalando, Otto or Conrad.
(...) the biggest and brightest opportunities for prosperity in the Polish eCommerce market are just ahead of us. This report is an executive summary of our multi-year study and presents the key aspects of Polish eCommerce. I hope it will shed light on lucrative business opportunities and help you to asses your organizations potential for entering this market.
Einführung, eCommerce Poland 2013
Executive Summary Report